Sony Music Entertainment and Johnnie Walker announced a new partnership today. They created a special whiskey together. This whiskey combines Johnnie Walker’s long history with Sony Music’s technology. The goal is to make a unique product for music fans.
(Sony cooperates with Johnnie Walker on music whiskey)
The new whiskey is called Johnnie Walker High Rye. It uses a special recipe with more rye grain. This gives the whiskey a different taste. People describe it as spicy and full of flavor. This new blend is part of Johnnie Walker’s experimental series.
Sony Music added a special technology to the bottle. This tech uses sensors. When someone picks up the bottle, it plays music. The music changes based on how the bottle is moved. Sony says this makes drinking the whiskey a more complete experience. Music and whiskey work together.
Both companies believe this collaboration makes sense. Johnnie Walker knows whiskey. Sony Music knows sound and technology. They see music and whiskey sharing a similar spirit. Fans enjoy both for relaxation and celebration. This project brings those worlds closer.
A Sony executive said the bottle uses Sony’s audio engineering skills. They aimed for clear, high-quality sound. The technology is built right into the bottle design. It plays music without needing extra devices. This makes the experience simple and direct.
A Johnnie Walker leader explained the whiskey choice. High Rye offers a bold taste. It stands out from other Johnnie Walker whiskies. They felt this strong flavor matched the energy of music. The blend is smooth but has noticeable spice.
(Sony cooperates with Johnnie Walker on music whiskey)
The Johnnie Walker High Rye with Sony Music technology will be available soon. It will be sold in select markets worldwide. The price will be set higher than standard Johnnie Walker whiskies. This reflects its special features and limited nature. Fans can expect it later this year.