Sony and Haglöfs are working together. They want to make new outdoor gear. This gear uses augmented reality. Sony brings its camera and sensor technology. Haglöfs brings its outdoor clothing and equipment knowledge. They plan to create special AR glasses for hikers and climbers.
(Sony cooperates with Haglofs on outdoor AR)
These glasses will show useful information right in front of the wearer’s eyes. Hikers will see trail markers and maps. Climbers will see route details over the rocks. Weather warnings will pop up. Information about the surroundings will appear. This aims to make adventures safer and easier. Users won’t need to constantly check phones or paper maps.
The glasses connect to a smartphone app. The app gathers data like location and weather. The glasses display this data instantly. Sony’s small, powerful sensors make this possible. Haglöfs ensures the gear is tough and comfortable for outdoor use. It must withstand rain, wind, and bumps. The design focuses on being light and easy to wear all day.
This partnership tackles a real need. Outdoor enthusiasts often face navigation challenges. They deal with changing weather and complex terrain. Getting lost is a common problem. Finding the right path can be hard. Traditional tools can be clumsy. This new AR system offers a hands-free solution. It keeps users aware of their environment.
(Sony cooperates with Haglofs on outdoor AR)
The target audience is serious hikers, backpackers, and mountaineers. The product focuses on practical help. It is not just for games. Sony and Haglöfs believe this tech can change outdoor exploration. They expect to show the first working models later this year. Sales could start in early 2025. Pricing details are not available yet. Both companies see big potential in this market.